If you’re looking for help with the Pinterest Conversions API, which is also known as Pinterest CAPI, you’ve come to the right place. We’re experienced with server-to-server tracking integrations like CAPI.
What is Pinterest CAPI?
Pinterest Conversions API is a server-to-server method of measuring user actions. This differs from the Pinterest Tag, often referred to as a pixel, because CAPI send data from your server directly to Pinterests servers. Where the Pinterest Tag uses the user’s front-end browser to relay the information.
Why Use Pinterest Conversions API?
Server-to-server CAPI solutions are a more resilient way to pass signals to advertising platforms. Most advertising platforms, like Pinterest competitors Google and Meta, have a CAPI-like solution.
Here are some of the benefits of CAPI:
- Ad blocker bypass: CAPI can track conversions even when users have ad blockers enabled15.
- Cookie restrictions: With increasing privacy measures and the phasing out of third-party cookies, CAPI ensures continued tracking capabilities15.
- Browser limitations: CAPI overcomes tracking restrictions imposed by certain browsers like Safari1.
- Data control – With Conversions API, you have a deeper control of the data that is passed back to Pinterest or any other advertising platform.
- Increase Conversions – Advertisers see a 10% decrease in CPA* when using the Pinterest Tag and Pinterest CAPI together. *Bill Watkins (CRO) – Pinterest Presents 2024
- Deeper Funnel Events – Capture deeper funnel and offline events that don’t occur on a website where a pixel can fire.
Unlock the Full Potential of Your Pinterest Advertising with CAPI
Pinterest Conversions API (CAPI) revolutionizes how you track and optimize your ad campaigns:
- Superior Accuracy: Bypass ad blockers and cookie restrictions for more reliable conversion data
- Real-Time Insights: Capture web, in-app, and offline conversions as they happen
- Improved Performance: Boost campaign effectiveness with comprehensive user interaction data
- Seamless Integration: Enjoy server-to-server communication without impacting site speed
- Flexible Tracking: Customize with both standard and bespoke conversion events
- Enhanced ROI: Make data-driven decisions to maximize your advertising investment
Having Trouble with Pinterest CAPI? Get Support Here!
CAPI is a great solutions to your ad performance needs. However, it can be complicated for some organizations to deploy. We have years of experience working with CAPI solutions similar to Pinterest CAPI.
We’re here to help you with the technical integrations and issues you experience when deploying Pinterest CAPI. Contact us below to get started.
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